Giovanni Esmanech

Strategic Marketing and Digital Storytelling

In my proposed teaching program, I would focus on strategic marketing, leveraging my extensive experience in the telecom and MSSP sectors. This subject would cover various facets of marketing strategy, including market analysis, account-based marketing, digital transformation in sales, and creating effective go-to-market strategies. Additionally, given my background as a published writer, I would incorporate elements of digital storytelling and content creation, offering a comprehensive view of how narrative techniques can enhance marketing efforts.

Teaching Modalities:

Interactive Lectures: Using real-world case studies from my career, I would provide practical insights into marketing strategies and their implementation. This would include an analysis of successful campaigns and the reasoning behind their tactics.

Workshops on Content Creation: Leveraging my experience as a writer, I would conduct workshops on how to create compelling marketing content, from conceptualization to execution. This would involve practical exercises in writing, editing, and crafting narratives that resonate with target audiences.

Group Projects: Students would be encouraged to work on group projects that simulate real-world marketing challenges, allowing them to apply the concepts learned in class. These projects would be an opportunity for students to develop strategies and create content for hypothetical products or services.

Digital Learning Materials: I would utilize a blend of textual, visual, and video materials, including examples from my published works and marketing campaigns, to provide a diverse learning experience.

Virtual Classrooms: Given the remote nature of this role, I would utilize digital platforms to conduct classes, ensuring interactive and engaging sessions with the use of multimedia and live discussions.

Personalized Feedback: I would provide individual feedback on assignments and projects, helping students refine their marketing and content creation skills.