Giuseppe Deiana

Dear students,

With over 10 years of hands-on experience in e-commerce brand strategy, marketplace management, and product optimization, backed by a comprehensive portfolio of successful launches (17 brands and over 500 product) and KPI transformations, I deliver lessons that provide immediate, actionable value. Whether you are a private professional advancing your career or a company team seeking to optimize performance, my coaching equips you with proven strategies from real-world execution.

For private individuals, I offer personalized coaching that accelerates your professional growth. You gain hands-on skills, strategic frameworks, and direct feedback to tackle challenges like marketplace optimization, KPI improvement, or AI integration into business workflows.

For companies, my sessions focus on team upskilling and measurable outcomes. We address collective goals such as enhancing sales velocity, refining conversion strategies, or scaling operations, with customized exercises drawn from my portfolio of high-impact projects.

Profitability Mastery for Product Launches:
A core focus is equipping you with fluency in essential financial terminology and tools: EBITDA for assessing operational profitability; COGS to pinpoint true product costs; technical sales metrics like CAC and CLV; and profit margins (gross, contribution, and net) to evaluate viability. By lesson's end, you will master calculations to forecast margins, identify high-ROI products, eliminate unprofitable SKUs, and launch any product with a clear path to positive cash flow and scalable growth.

My methodology is interactive and results-driven, refined across a decade of professional delivery:

A concise introduction to proven principles.

Real-world case studies from my portfolio (e.g., Amazon Buy Box optimization, performance tracking).

Collaborative exercises and one-on-one/group coaching to apply concepts instantly.

A standard session structure includes:

Core theory (15–20% of time).

Practical analysis of your scenarios or company metrics (40%).

Targeted feedback and action planning (40%).

I emphasize clarity, impact, and execution: you leave equipped with tools for immediate use, greater decision-making confidence, and a roadmap for sustained progress. As your coach, I challenge assumptions, refine strategies, and ensure learning translates to results.

I look forward to partnering with you on your success.

Best regards,
Giuseppe Deiana