Jacopo Coccia

Oltre 20 anni di esperienza nel Digital Marketing, in Italia ed all'estero, per startup e grandi realtà del settore servizi (VAS) ed E-commerce. Mi occupo principalemente di Advertising, SEO, Copywriting (soprattutto in ottica Affiliate/Growth Hacking/Lead Generation).

La mia metodologia é 20/80. 20% teoria e 80% pratica/presentazione strumenti da utilizzare e casi di studio vincenti. Un metodo non noioso ma efficace e concreto per apprendere le basi (o le strategie avanzate) per essere operativi in tempi brevi.

Ora: Digital Marketing Strategist freelance

11/ /2020: , Via Manfredo Fanti 25 – (Torino) - consulenza
Ruolo: Digital Advertiser e SEO Specialist / Consulente HR
• Strategie di Growth Hacking e attivitá SEO/SEM
• Definizione piano editoriale digitale
• SEO copywriting
• Project management
• Campagne Google Ads
• Direct Email Marketing (Mailchimp, GetResponse)
• Analisi dati e reportistica (Analisi di mercato, analisi web)
• Consulente HR area marketing/digital
App/Software: Google Analytics, Hotjar, Canva, Stencil, Adobe Photoshop, Slidebean, SEOZoom,
MailChimp, GetResponse, Ubersuggest, SpyFu, Serpstat, Keyword Tool, Ahrefs suite, SEMRush, Spyfu,
Woorank and other SEO tools, search intent tools (Google Trends, AnswerThePublic, Soovle)
09

09/2018 – 07/2019: MALTALOE Ltd, Malta
Ruolo: Digital Marketing Manager
• Social Media Marketing (strategies, content and editorial plan)
• Corporate blog management (SEO, authors team management)
• Growth Hacking strategies and SEO/SEM optimization
• Google Ads/Bing Ads/Facebook Ads PPC campaigns
• Affiliate Marketing campaigns planning, setup and affiliates management
• Web Influencers spotting and management
• Multilingual CS bot/autoresponder setup
• Using methodical performance analysis to influence/support campaign strategies
• Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data
• Ecommerce/Payment gateway setup
• Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
App/Software: Google Analytics, Yandex Metrica, Hotjar, Campaigns URL Builder, MS Office suite, Canva, Stencil, Adobe Photoshop, Slidebean, FameBit, Manychat, Keyword Researcher Pro, Keyword Research Ninja, SpyFu, Serpstat, Keyword Tool, Ahrefs suite, Majestic SEO, Long Tail Pro, SimilarWeb, BuzzSumo, Moz Opensite Explorer, Keyword EYE Pro, iSpionage, SEMRush, Spyfu, Woorank and other SEO tools, Screaming Frog, SEO PowerSuite, search intent tools (Google Trends, AnswerThePublic, Soovle)

05/2015 – 06/2018: XLABORA Ltd, Malta
Ruolo: Web Advertising Specialist
• Facebook Advertising
• Google Adwords and Microsoft Bing Advertising
• Affiliate Marketing
• Social Media Marketing
• SEO optimization/SEO copywriting
App/Software: Google Adwords, Google Analytics, Facebook Ads (Business Manager + Power Editor), Bing Ads, Affiliate Network online platforms (Affiliaxe, Maxbounty, Clickbank, Prontocampaign), Slidebean, Voluum Tracker, SimilarWeb, SEMRush, Majestic SEO, Spyfu, Seozoom and other SEO tools, Search intent tools

10/2013 – 8/2014: IT TOP, Novosibirsk (Russia)
Ruolo: Digital Content Manager
Creazione di contenuti e SEO copywriting (ASO - App Store Optimization) per applicazioni e giochi Android su marketplace Google Play
App/Software: internal softwares, MS Word, MS Excel, Google Analytics, Google Adwords, Ubersuggest and other search intent tools.

05/2008 – 07/2013: BIOMEDIA STUDIO, Roma
Ruolo: Web Marketing Consultant
• HTML and CSS development,
• CMS Wordpress/Joomla set up and management
• SEO Copywriting
• Web e Social media marketing, data analysis, Adwords and Facebook Ads advertising
App/Software: Wordpress, Joomla, Bluefish editor, MS Word, MS Excel, Open Shot video editor, Google Adwords, Google Analytics, Facebook Business Manager, Ubersuggest, Woorank, JollySEO suite, SeoZoom and other SEO tools

02/2007 – 03/2008: TELEMATICA ITALIA Ltd., Roma
Ruolo: Marketing e Customer Care
Attività customer care telefonico, web content management e addetto relazioni con clienti sul territorio.